Project 01 · Creative Direction
Stay Me7o:
It's Gotta Be The Shoes.
A modern sportswear campaign centered on the Air Jordan 12 “Melo” sneaker, reimagining the Nike advertising style for a new generation.
Project 02 · Interactive Fan Experience
90s Icon:
The Penny Hardaway Experience
A premium, high-energy fan tribute site featuring a cinematic intro, dynamic signature shoe engine, and interactive milestones.
Bastet
Domestic violence survivors in crisis need immediate access to shelter and support resources. Bastet works in seconds, leaves no trace, and feels nothing like a traditional help app.
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The Collection
A personal sneaker collection management app designed and built for collectors to catalog and manage their inventory.
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About
When Product Thinking
Meets Culture
Bertram L. Moore III is a developer, product thinker, and creative strategist focused on building tools that solve real-world problems. With a background in project and product management at a Fortune 15 company, he approaches technology with both structure and curiosity—bringing ideas from concept to launch with a balance of strategy, design, and execution.
His work sits at the intersection of technology, culture, and community. Whether developing mobile apps, building digital platforms, or experimenting with new ideas, Bertram is driven by the belief that the best products come from understanding people first. From civic-minded technology projects to creative experiments, his goal is always the same: build things that matter.
Outside of development, Bertram is a lifelong student of culture—especially sneakers, storytelling, and the subtle art of being fly. That influence shows up in everything he creates: thoughtful design, clean execution, and a respect for the details that make something stand out.
Capabilities
What I Do
Journal
Notes From the Build.
Connect